SOFT SAVING IS THE NEW SMART FOR GEN Z

Soft Saving Is the New Smart for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, financial success adhered to a familiar pattern: make progressively, conserve boldy, purchase a home, and prepare for retired life. But Gen Z is approaching cash with a fresh viewpoint. Rather than focusing exclusively on lasting accumulation, this generation is prioritizing balance

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